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matashola matashola
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7 years ago
The brand equity of many oil companies is lower when associated with oil spills or controversial drilling practices.  Which type of brand liability does this best represent?
a.   customer dissatisfaction
b.   environmental problems
c.   product or service failures
d.   lawsuits and boycotts
e.   questionable business practices
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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#2
7 years ago
So helpful
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