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Samita.Brown Samita.Brown
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7 years ago
Which of the following is FALSE regarding the way a flanker brand benefits from a strong umbrella brand?
a.   The high level of market awareness attained by the core brand created an umbrella under which related products can be introduced at a much lower cost of advertising.
b.   The quality image of the core brand is conferred to brand-line extensions under the umbrella brand.
c.   Retailers are less inclined to give precious self-space even to well-known brands.
d.   Brand extensions under the umbrella brand provide customers with more variety and the opportunity to buy variations of the core brand without having to switch to competing brands.
e.   All of the above are true regarding the way a flanker brand benefits from a strong umbrella brand.
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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#1NuggetsFan#1NuggetsFan
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Samita.Brown Author
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7 years ago
Correct!
Market-Based Management, 5th Edition (Best)
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