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Samita.Brown Samita.Brown
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7 years ago
Why might a business use a combination of direct, indirect and mixed channel systems?
a.   to have total control over the quality of customer service
b.   to lower the risk of distributing products to end-users
c.   to attain the maximum profits at minimum cost
d.   to reach different target markets cost effectively and to deliver the service level expected by target customers
e.   to comply with legal requirements that limit a business from having too much control over the distribution of products to consumers
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Market Based Management

Market Based Management


Edition: 5th
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Market-Based Management, 5th Edition (Best)
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D-manD-man
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Samita.Brown Author
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7 years ago
Right!
Market-Based Management, 5th Edition (Best)
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