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matashola matashola
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7 years ago
Which of the following statements is FALSE with respect to emerging new markets?
a.   With rapid market growth, many customers are attracted to the market and customer use and experience grow.
b.   During the phase of rapid market growth, as customer needs become more salient and numerous, segments begin to form.
c.   Growth will attract more competitors, many of whom will fill niche markets to serve the unique needs of a subset of customers.
d.   Businesses must remain narrowly focused during the growth stage to maintain market shares.
e.   Market pioneers who can sustain a market leadership position through the growth phase of market development are in the best position to achieve high levels of performance.
Textbook 
Market Based Management

Market Based Management


Edition: 5th
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D-manD-man
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matashola Author
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7 years ago
So helpful
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