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matashola matashola
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7 years ago
A ____approach to developing a marketing budget requires specifying each marketing task and the amount needed to accomplish it.
a.   bottom-up
b.   customer-mix
c.   top-down
d.   customer-metric
e.   percent-of-sales
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Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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7 years ago
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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