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matashola matashola
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7 years ago
Which is NOT a variance examined with respect to net marketing contribution when analyzing planned versus actual performance?
a.   variance between planned and actual volume
b.   variance between planned and actual marketing expenses
c.   variance between planned and actual margin per unit
d.   variance between planned and actual customer retention
e.   All of the above are variances examined with respect to net marketing contribution.
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Market Based Management

Market Based Management


Edition: 5th
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#1NuggetsFan#1NuggetsFan
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matashola Author
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#2
7 years ago
I'll take your word for it, thx
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