The ability to use the same sales and distribution channels to reach customers of both businesses is ...

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The ability to use the same sales and distribution channels to reach customers of both businesses is ...

The ability to use the same sales and distribution channels to reach customers of both businesses is a benefit of ________.
A) congeneric merger
B) conglomerate merger
C) horizontal merger
D) vertical merger

Textbook

Principles of Managerial Finance

Edition: 14^th

Authors: Gitman, Zutter

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mantparn Author

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