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A research study tracked the brand awareness of a new laundry detergent tablet and cross-tabulated ...

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A research study tracked the brand awareness of a new laundry detergent tablet and cross-tabulated ...

A research study tracked the brand awareness of a new laundry detergent tablet and cross-tabulated it with the demographic profile of respondents. What might the cross tabulations show?
A) Respondents’ preferences for liquid detergent.
B) The likelihood of innovators switching to tablet detergent.
C) The increase in awareness of respondents who have active lifestyles.
D) The degree of awareness of respondents who use liquid detergents.
E) The different levels of awareness between single males and single females.

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THINK Marketing, Canadian Edition

Edition: 1^st

Author: Tuckwell

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emedmcmr4

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