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Which of the following is true about efforts by automakers to target the Hispanic segment in the ...

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Which of the following is true about efforts by automakers to target the Hispanic segment in the ...

Which of the following is true about efforts by automakers to target the Hispanic segment in the United States?
A) Honda, Toyota, Ford, and GM all began targeting the segment years ago.
B) Honda and Toyota began targeting the segment years ago; Ford and GM launched their efforts more recently.
C) Ford and GM began targeting the segment years ago; Honda and Toyota launched their efforts more recently.
D) Only Ford and GM are targeting the Hispanic segment.
E) none of the above

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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