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Home Q & A Board Other Fields Homework Help Business Marketing
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chinka chinka
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7 years ago
Peter wants to segment the target audience for his frozen yogurt shop based on benefits sought. Unlike demographic variables, the benefits sought variable is difficult to measure, so it is not as ________.
A) stable in terms of consumption patterns
B) inaccessible
C) expensive to pursue
D) profitable
E) identifiable
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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3 years ago
Nice
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