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seaweed seaweed
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7 years ago
Global brands are symbols of cultural ideals, and as such, marketers can use global consumer culture positioning (GCCP) to communicate a brand's global identity.
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Textbook 
Global Marketing

Global Marketing


Edition: 7th
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ko-evolveko-evolve
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7 years ago
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seaweed Author
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7 years ago
Thanks so much!
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