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seaweed seaweed
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7 years ago
The marketers of Corona beer achieved great success in the U.S. market by:
A) retaining the bottle design originally used in Mexico.
B) hiring Hispanic movie stars as endorsers.
C) distributing Corona in returnable bottles.
D) changing the brewing recipe to conform to American palates.
E) having the label in Spanish language.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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seaweed Author
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#2
7 years ago
Answered correct!
wrote...
#3
4 years ago
thanks
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