Top Posters
Since Sunday
5
o
5
4
m
4
b
4
x
4
a
4
l
4
t
4
S
4
m
3
s
3
New Topic  
seaweed seaweed
wrote...
Posts: 1496
Rep: 3 0
7 years ago
The marketers of Corona beer achieved great success in the U.S. market by:
A) retaining the bottle design originally used in Mexico.
B) hiring Hispanic movie stars as endorsers.
C) distributing Corona in returnable bottles.
D) changing the brewing recipe to conform to American palates.
E) having the label in Spanish language.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
Read 285 times
3 Replies
Replies
Answer verified by a subject expert
somemossomemos
wrote...
Top Poster
Posts: 765
Rep: 4 0
7 years ago
Sign in or Sign up in seconds to unlock everything for free
More solutions for this book are available here
1

Related Topics

seaweed Author
wrote...
6 years ago
Answered correct!
wrote...
3 years ago
thanks
New Topic      
Explore
Post your homework questions and get free online help from our incredible volunteers
  759 People Browsing
 110 Signed Up Today
Related Images
  
 710
  
 737
  
 450