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Home Q & A Board Other Fields Homework Help Business Marketing
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goji.go goji.go
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11 years ago
What is an integrated marketing communication (IMC) and why is it important to an organization?
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Diesel

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bbb
wrote...
#1
11 years ago
An IMC is a strategy to deliver a clear, consistent, and unified message about the company and its products to customers at all contact points. It is essential that all members of the marketing team work together to foster and sustain a consistent and compelling message to create a positive brand image. Consistency nurtures good customer relations and repeat business. In short, everyone in the organization needs to be on the same page and communicate with one voice.
goji.go Author
wrote...
#2
11 years ago
Thanks Smiling Face with Open Mouth
Diesel
wrote...
#3
3 years ago
so good!
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