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Contesso Contesso
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7 years ago
Maslow's hierarchy is applicable to global marketing because it can help explain how:
A) basic human needs can drive the development of global products.
B) "self-actualization" is the highest-order need in Japan as well as Western nations.
C) status needs in different countries can only be fulfilled with localized products.
D) "luxury badging" is irrelevant to companies marketing in Asia.
E) Asians differ from Westerners in their basic physiological needs.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
Authors:
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somemossomemos
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7 years ago
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Contesso Author
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Good timing, thanks!
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Smart ... Thanks!
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Just got PERFECT on my quiz
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