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Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells ...

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Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells ...

Hindustan Lever recently developed a hard candy flavored with natural fruit juice that it sells profitably in India for the equivalent of 1 cent per piece. This is Hindustan Lever's first-ever candy product. What strategy is evident here?
A) product-communications extension
B) product extension-communications adaptation
C) product adaptation-communications extension
D) dual adaptation
E) product invention

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Global Marketing

Edition: 7^th

Authors: Keegan, Green

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seaweed Author

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7 years ago

This one had me stumped!

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