You have created a new website promoting a fruit-flavored power drink for a beverage producer. The site is targeting college students and appears to be getting a decent amount of traffic, but it is still in the development stage. You want to give the client feedback on where and how users spend their time on the site. You would do best to
a. get accurate user data from Web analytic software.
b. do a search engine access analysis.
c. compare your hits to those of competitors.
d. review measurement data from a media research firm.
Question 2Matt's girlfriend tells him she wants a cashmere sweater for Christmas. Matt decides to go to a store that provides the best possible selection of sweaters. His best choice would be to shop at a ____ store.
A) department
B) catalog
C) discount
D) traditional specialty
E) convenience
Question 3Jenny plans to buy a new swimsuit for her spring break cruise. She has not seen this year's styles and thus will do some comparison shopping before making a purchase decision. Jenny is engaging in
A) routinized response behavior.
B) extended decision making.
C) limited decision making.
D) impulse buying.
E) intensive decision making.
Question 4A marketer can track where users go on her company's commercial website. She can find out what information is viewed, when it is viewed, and how often it is viewed. This is all possible due to her access to
a. hits and page views.
b. search engine optimization.
c. Web analytic software.
d. research measurement firms.
Question 5A store that offers a wide variety of shoes for men, women, and children would most likely be considered a(n)
A) department store.
B) specialty retailer.
C) category killer.
D) off-price retailer.
E) warehouse showroom.
Question 6When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____ when deciding whether or not to purchase this new product.
A) extended decision making
B) limited decision making
C) situational solving behavior
D) routinized response behavior
E) automatic processing behavior
Question 7A narrow product mix with a deep product line would most likely be carried by
A) mass merchandisers.
B) supermarkets.
C) discount stores.
D) specialty retailers.
E) warehouse showrooms.
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