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Contesso Contesso
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7 years ago
There is an ongoing debate between "standardization" versus "adaptation" pertaining to global advertising. Explain how different sides of the arguments fit into the global context.
Textbook 
Global Marketing

Global Marketing


Edition: 7th
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somemossomemos
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Contesso Author
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7 years ago
Thanks for your help!!
kater28
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
tcat
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2 hours ago
Helped a lot
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