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bosmann bosmann
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7 years ago
The main purpose of ________ is to gain insights on issues of interest to the researcher by listening to a group of people from the appropriate target market.
A) a depth interview
B) a quantitative survey
C) an experiment
D) a moderator group
E) a focus group
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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7 years ago
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