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Jeleci Jeleci
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7 years ago
________ are unstructured, direct, personal interviews in which a single respondent is probed by a highly skilled interviewer to uncover underlying motivations, beliefs, attitudes, and feelings on a topic.
A) Focus groups
B) Depth interviews
C) Quantitative surveys
D) Experiments
E) Probing interviews
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
Author:
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banterobantero
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Jeleci Author
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#2
6 years ago
Thank you Slight Smile
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