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bosmann bosmann
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An approach for assessing reliability, which requires two equivalent forms of the scale to be constructed and then measures the same respondents at two different times using the alternate forms, is called alternative-form reliability.
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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bosmann Author
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7 years ago
this is exactly what I needed
vernonb
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Yesterday
Thanks for your help!!
erimis
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2 hours ago
I appreciate what you did here, answered it right Smiling Face with Open Mouth
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