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bosmann bosmann
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7 years ago
A strategy for ordering questions in a questionnaire in which the sequence starts with the general questions, which are followed by progressively more specific questions, in order to prevent specific questions from biasing general questions, is called the funnel approach.
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Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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bosmann Author
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7 years ago
Good timing, thanks!
halyna
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Yesterday
Smart ... Thanks!
jbarnett14
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2 hours ago
Thanks
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