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Jeleci Jeleci
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7 years ago
________ is the testing of the questionnaire on a small sample of respondents for the purpose of improving the questionnaire by identifying and eliminating potential problems before using it in the actual survey.
A) Precoding
B) Pretesting
C) Sampling
D) Encoding
E) Consolidation
Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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Jeleci Author
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#2
6 years ago
Excellent answer
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