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bosmann bosmann
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7 years ago
In advertising testing, attitude toward the brand was measured for respondents of a sample before and after seeing an ad for a brand. A one-sample t-test would then be used to evaluate whether the ad had any effect on attitude toward the ad.
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Textbook 
Basic Marketing Research

Basic Marketing Research


Edition: 4th
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spicerspicer
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bosmann Author
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7 years ago
Thank you, thank you, thank you!
AlahuKakpar
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Yesterday
Just got PERFECT on my quiz
patyfeitosa
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2 hours ago
This helped my grade so much Perfect
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