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elpkiosk elpkiosk
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Posts: 930
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6 years ago
The key assumption underlying the marketing concept is that ________.
A) consumers are most interested in obtaining generic products at low prices
B) if manufacturers make a product, consumers will buy it
C) a company must determine the needs and wants of specific target markets and satisfy consumers' needs better than the competition
D) consumers are unlikely to buy a product unless they are aggressively persuaded to do so
E) the primary focus of a business should be producing as much as it can, in the cheapest way possible
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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elpkiosk Author
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