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dorean dorean
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6 years ago
Tanya and her marketing team at a fast food restaurant are breaking their company's target audience into groups that have shared needs that are different from the needs shared by other groups. They are engaged in ________.
A) promotion
B) market targeting
C) placement
D) positioning
E) market segmentation
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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