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dorean dorean
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6 years ago
When Samsung incorporated twitter comments about the iPhone into its advertising pitch, it was taking advantage of which facet of the interactive exchange?
A) consumer-generated content
B) the ability to get instant reactions to marketers' messages
C) scanner panel data
D) technological innovations
E) one-way communications
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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dorean Author
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#2
6 years ago
Works, thanks
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