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In the VALS typology, Achievers are motivated by achievement and tend to have high resources. They ...

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In the VALS typology, Achievers are motivated by achievement and tend to have high resources. They ...

In the VALS typology, Achievers are motivated by achievement and tend to have high resources. They have goal-oriented lifestyles that center on family and career. This segment tends to prefer ________.
A) familiar products and established brands
B) value over luxury, and tend to buy basic products
C) products that offer durability, functionality, and value
D) products that reflect cultivated tastes for upscale niche products and services
E) premium products that demonstrate success to their peers

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

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