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chinka chinka
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7 years ago
What is one of the benefits of offering many product versions that provide distinct benefits and "fill" as many positions as possible in a product category?
A) lower production costs
B) creating lower margins for the firm
C) creating barriers to competitive entry and market penetration
D) lower need for shelf space
E) All of the above are benefits for product line extensions.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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chinka Author
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7 years ago
Smart ... Thanks!
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Just got PERFECT on my quiz
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Correct Slight Smile TY
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