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elpkiosk elpkiosk
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6 years ago
According to the attitude-toward-the-ad model, the consumer forms various feelings and judgments as a result of exposure to an ad. If the consumer likes the ad, ________.
A) he is more likely to attribute satisfaction with the product internally
B) he is more likely to buy the product
C) he is less likely to buy the product
D) his like or dislike has no relevance to his likelihood of purchasing the product
E) he is less likely to encounter environmental impediments to consumption
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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elpkiosk Author
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6 years ago
Brilliant ツ
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This site is awesome
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Thanks
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