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elpkiosk elpkiosk
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7 years ago
In the PUB MINI CASE, by targeting people with strong attachments to their Irish heritage, The Celtic Knot is taking advantage of the ________ function of their target market's attitudes.
A) utilitarian
B) knowledge
C) ego-defensive
D) value-expressive
E) attribution
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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elpkiosk Author
wrote...

7 years ago
Thank you, thank you, thank you!
Mkersey12
wrote...

Yesterday
Thanks
big_larry_samp
wrote...

2 hours ago
this is exactly what I needed
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