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Responding positively to an intention to buy question with regard to a brand will increase the ...
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Responding positively to an intention to buy question with regard to a brand will increase the ...
Responding positively to an intention to buy question with regard to a brand will increase the likelihood of that consumer purchasing the brand.
A) True
B) False
Textbook
Consumer Behavior
Edition:
11
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Authors:
Schiffman, Wisenblit
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