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elpkiosk elpkiosk
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6 years ago
In the TOASTER MINI CASE, which of the following CARU guidelines does the Kool-Stuf manufacturer violate?
A) Product presentations must not encourage children to pressure their parents to buy the products advertised.
B) Product claims must not exaggerate the benefits of the product.
C) Product presentations must not exploit the child's imagination or create unrealistic expectations.
D) Ads must not deliberately attempt to confuse children and make them believe that the advertisement is actually the television show they are watching.
E) Ads must not compel children to feel that ownership of a given product will make them more accepted by peers.
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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3 years ago
thanks
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