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Home Q & A Board Other Fields Homework Help Business Marketing
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elpkiosk elpkiosk
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6 years ago
________ is an unpaid form of promotion, oral or written, in which satisfied customers tell other people how much they like a business, product, service, or event.
A) Symbolic influence
B) Comparative influence
C) Source credibility
D) Word-of-mouth
E) Normative influence
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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elpkiosk Author
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#2
6 years ago
Extremely helpful
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