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Home Q & A Board Other Fields Homework Help Business Marketing
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chinka chinka
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6 years ago
________ refers to consumers' perceptions of all the components of products, services and brands, and to how consumers evaluate the quality of marketers' offerings.
A) Symbolic attributes
B) Consumers' imagery
C) First impressions
D) Symbolic features
E) Consumers' stereotypes
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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6 years ago
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chinka Author
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6 years ago
Smart ... Thanks!
noodlelicker
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Yesterday
I appreciate what you did here, answered it right Smiling Face with Open Mouth
MLynneMcMillan
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2 hours ago
Thanks
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