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dorean dorean
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7 years ago
________ measures the gaps between customers' expectations of services and their perceptions of the actual service delivered.
A) The Service Index
B) Brand image
C) The SERVQUAL scale
D) Reference price
E) The Tangibility Index
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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7 years ago
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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