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chinka chinka
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Posts: 567
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6 years ago
When consumers buy the most expensive model to mitigate the risk of purchasing a poorly performing product, they are using ________ to minimize their risk.
A) brand loyalty
B) perceptual blocking
C) narrow categorization
D) the price/quality relationship
E) information-seeking behavior
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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6 years ago
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