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dorean dorean
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7 years ago
Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is seeking to minimize consumers' perception of ________.
A) time risk
B) psychological risk
C) physical risk
D) financial risk
E) functional risk
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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saltiesaltie
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7 years ago
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dorean Author
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#2
7 years ago
Literally awesome, thanks
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