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Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch ...

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Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch ...

Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is seeking to minimize consumers' perception of ________.
A) time risk
B) psychological risk
C) physical risk
D) financial risk
E) functional risk

Textbook

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 504 times

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saltie

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dorean Author

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6 years ago

Literally awesome, thanks

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