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dorean dorean
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6 years ago
Ragu, a maker of spaghetti sauces, chose to launch some of its most successful flavors in the new pouch packaging format in order to take advantage of ________ to gain quick customer acceptance of the new format.
A) consumers' need for closure
B) perceptual mapping
C) selective exposure
D) Gestalt psychology
E) the halo effect
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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6 years ago
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dorean Author
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#2
6 years ago
Makes sense, thanks dude
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