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chinka chinka
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6 years ago
Ragu, a spaghetti sauce maker, has decided to launch its most popular sauce flavors in a small pouch format that is more convenient to use. When they choose to launch their most popular sauce flavors, which are "tried and true," instead of new flavors, Ragu is trying to appeal to ________.
A) process-oriented consumers
B) broad categorizers
C) narrow categorizers
D) consumer innovators
E) low-risk perceivers
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Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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chinka Author
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