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In high involvement situations, consumers who find fewer brands acceptable are narrow ...

elpkiosk

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In high involvement situations, consumers who find fewer brands acceptable are narrow ...

In high involvement situations, consumers who find fewer brands acceptable are narrow categorizers.
A) True
B) False

Textbook

Consumer Behavior

Consumer Behavior

Edition: 11^th

Authors: Schiffman, Wisenblit

Read 85 times

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handsome93

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elpkiosk Author

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6 years ago

Extremely helpful

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