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elpkiosk elpkiosk
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7 years ago
Direct-to-consumer pharmaceutical advertising has increased the consumption of numerous categories of medications. Consumers confirm that they receive most of the information about these medications from TV commercials rather than from their physicians. In response, the pharmaceutical industry has developed voluntary restrictions regarding this marketing method. Why have they done this?
A) to increase sales
B) to slow sales and reduce the incidence of out-of-stock situations
C) to save money
D) to improve consumers' perceptions of their companies
E) to avoid government regulation of their marketing practices
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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handsome93handsome93
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7 years ago
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elpkiosk Author
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