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dorean dorean
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6 years ago
In the PRICE SURVEY MINI CASE, question #4 measures response on a ________.
A) Likert scale
B) rank-order scale
C) bipolar preference scale
D) behavior intention scale
E) semantic differential scale
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Consumer Behavior

Consumer Behavior


Edition: 11th
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worlyworly
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6 years ago
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Thanks for your help!!
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