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dorean dorean
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6 years ago
In the PRICE SURVEY MINI CASE, question #1 measures response on a ________.
A) bipolar scale
B) semantic differential scale
C) Likert scale
D) behavior intention scale
E) rank order scale
Textbook 
Consumer Behavior

Consumer Behavior


Edition: 11th
Authors:
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worlyworly
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6 years ago
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dorean Author
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#2
6 years ago
Literally awesome, thanks
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