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chrisdekok chrisdekok
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6 years ago
According to the BCG Growth Share Matrix, cash cows are market share leaders typically at the growth stage of their product life cycle and are usually able to generate enough cash to maintain their high share of the market.
A) True
B) False
Textbook 
Strategic Management and Business Policy: Globalization, Innovation and Sustainablility

Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
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dslegendsdslegends
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6 years ago
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chrisdekok Author
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Helped a lot
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Thanks
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Smart ... Thanks!
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