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SuperTongue SuperTongue
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7 years ago
According to the BCG Growth Share Matrix, those products with low market share in an unattractive industry that do NOT have the potential to bring in much cash are called
A) cash cows.
B) lost leaders.
C) dogs.
D) question marks.
E) stars.
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Strategic Management and Business Policy: Globalization, Innovation and Sustainablility

Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
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SaNaLAdReSSaNaLAdReS
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7 years ago
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