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2 years ago
Discuss the two basic growth strategies.
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Strategic Management and Business Policy: Globalization, Innovation and Sustainablility


Edition: 14th
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The two basic growth strategies are concentration on the current product line in one industry and diversification into other product lines in other industries. If a company's product lines have real growth potential, concentration of resources on those product lines makes sense as a strategy for growth. Companies begin thinking about diversification when their growth has plateaued and opportunities for growth in the original business have been depleted.
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