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pboehi pboehi
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Posts: 677
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6 years ago
A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
A) psychographics
B) lifestyle
C) demographics
D) usage rates
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markymoomarkymoo
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6 years ago
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pboehi Author
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6 years ago
Thanks for your help!!
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Yesterday
This helped my grade so much Perfect
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2 hours ago
Helped a lot
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