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A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of ...

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A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of ...

A soft drink company decided to produce a cola drink with more caffeine than usual in hopes of preventing current teen and early-twenties customers from shifting to coffee and tea drinks after graduating from college. The company test-marketed this new product at a Midwestern university. The company has segmented the market based on ________.
A) psychographics
B) lifestyle
C) demographics
D) usage rates

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pboehi Author

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Just got PERFECT on my quiz

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Smart ... Thanks!

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Thank you, thank you, thank you!

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