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Audrey works as a manufacturers’ representative for an athletic shoe company. In her position, ...

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Audrey works as a manufacturers’ representative for an athletic shoe company. In her position, ...

Audrey works as a manufacturers’ representative for an athletic shoe company. In her position, Audrey is most likely responsible for ________.
A) generating marketing intelligence about the footwear industry
B) taking physical possession of large quantities of shoes
C) analyzing international markets for new shoe trends
D) negotiating terms of trade with shoe retailers
E) scheduling shoe deliveries and returns

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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