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The LEAST likely reason that end-users of DirecTV are satisfied with the firm’s customer service ...

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The LEAST likely reason that end-users of DirecTV are satisfied with the firm’s customer service ...

The LEAST likely reason that end-users of DirecTV are satisfied with the firm’s customer service is that DirecTV ________.
A) provides useful information to all customer service representatives
B) places its own employees at third-party call centers to gain control
C) offers higher pay than cable providers to call center employees
D) gives customer service representatives free satellite TV
E) conducts all customer service functions in-house

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Marketing Channel Strategy

Edition: 8^th

Authors: Palmatier, Stern, El-Ansary, Anderson

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